OETA Selected For Digital Transformation Program
CPB-Funded Training Fosters Innovation Across Public Media System
Oklahoma City, Oklahoma – Oklahoma Educational Television Authority (OETA) joins seventy-five public media stations that have been selected to participate in the Digital Transformation Program, a virtual program developed by The Poynter Institute to educate, assist, and coach public media senior leaders and their staff on the best strategies and tactics to transform their organization’s digital operations and culture. The training is funded by the Corporation for Public Broadcasting (CPB).
The program includes online coaching and training to the station CEOs, along with the leaders of the five National Multicultural Alliance organizations, and their staff members, to accelerate their digital transformation efforts.
“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” said Patricia Harrison, CPB president and CEO. “The program will provide coaching and resources to help stations become more agile and leverage digital content, platforms, and data to grow and engage new and existing public media audiences.”
In addition to one-on-one and peer group coaching sessions, the program will include a series of educational webinars, work exercises, and resource materials that span the program curriculum. The program will be delivered to four groups of up to 20 public media leaders and their station’s personnel at a time. The groups will have staggered start and end dates over the course of two years, with a new group starting every three months.
“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” said Poynter President Neil Brown. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”
“We are grateful to the Corporation for Public Broadcasting for funding this important program and to the Poynter Institute for their direction of this program. This will allow OETA to become even more agile in the ways we can serve all the communities of Oklahoma,” said Polly Anderson, executive director of OETA.
The stations selected include 40 public radio stations, 16 public television stations and 19 joint licensees. They will join the five National Multicultural Alliance Organizations – Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications, and Vision Maker Media – to form four cohorts of 20 public media leaders, who will participate in the nine-month program. The first cohort will begin training in January.
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About OETA
OETA provides essential educational content and services that inform, inspire and connect Oklahomans to ideas and information that enrich our quality of life. We do this by consistently engaging Oklahomans with educational and public television programming, providing educational training and curriculum, outreach initiatives and online features that collectively encourage lifelong learning. For more information about education curriculum and programs, local productions, digital television, community resources and show schedules explore OETA.tv.